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Global Steel Market Rebounds, Export Opportunities Emerging

Jun. 19, 2025

Industry Overview

With the gradual recovery of global manufacturing and the acceleration of infrastructure investment, the global steel demand in Q2 2025 is steadily rebounding. Notably, regions such as Southeast Asia, the Middle East, and Latin America are witnessing a surge in demand for construction and mechanical-use steel, signaling strong export opportunities for Chinese suppliers.


Raw Material Trend

ron ore prices declined in early June, leading to slight reductions in the ex-factory prices of major steel products in China. Lower costs forhot rolled coils and cold rolled sheets improve global price competitiveness for exporters.


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Regional Demand Highlights

Major infrastructure projects in the Philippines, Vietnam, and the UAE have driven up demand for rebar and medium plate steel. B2B platforms report over 20% month-over-month growth in RFQs from Southeast Asia and the Middle East.


Trade Policy & Certification Updates

Demand in Europe and North America remains steady, yet import regulations are becoming more stringent. Exporters must closely follow certification standards such as CE, RoHS, and REACH, as well as monitor potential anti-dumping measures.


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Strategy for Exporters

To remain competitive, exporters are advised to:

Focus on high-value-added products such as coated corrosion-resistant steel and stainless steel sheets

Offer flexible delivery terms (FOB, CIF, DDU, etc.)

Enhance B2B platform management and improve customer response efficiency


Conclusion

While uncertainties remain, supply-demand dynamics are gradually improving. ForChinese steel exporters, focusing on product quality and service excellence will be key to standing out in the global market.


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